Amen to all these posts here. Just one more thing when it comes to attracting JV partners.... you've got to realize that they are constantly bombarded with jv requests... and it's easy for them to become numb. That means if you can be different by grabbing their attention with an offer they can't refuse... by giving them more than just commissions and cross promotion, they will give you their attention for at least more than a moment. Think about what their needs are. Most of the time, commission is not their primary need, so you've got to think far beyond the dollar sign. As yourself, what void can I help them fill, then tell them that you will fill it for them, without even asking for a JV partnership. After you take care of a need they have, then you can ask for a JV favor in return. Do that, and you can get just about any JV partner you want!