Hey Alex

Getting JV partners is the most important thing for a good product launch. If you have an IM product, then first of all, search for affiliates here and in other forums as well, such as Warrior Forum and Digital Point Forums. You will find many prospects there. Also, try supporting people in their launches, and they will help you in yours. Like Mike says,

"Promote someone's product the way you want them to promote yours!"

If you have a product that is out of the IM niche, then, try searching for website owners on Google who are promoting similar products. Send them a mail and ask them to review your product, and in turn, give them a free copy or sometimes website owners like their testimony in your salespage in return for a link to their website.



Hope it helps.