When I contact another business about a JV, the first thing I do is ask myself,
“What are they looking for?” – and it’s NOT always just money, believe it or not…
Then I make the first contact by simply asking them “Where should I send a
proposal?”, or, “Would you consider promoting a course about ________ if
it benefited your clients?” This works just as effectively for individual prospects
as it does for huge corporations. It will generate a response almost every time,
and it makes you seem more familiar and legitimate to them.
In fact, this “two step” approach (intro letter, followed by actual proposal on
request) will literally multiply your response rate – and as a result, your profits….
They’ll also be expecting - and possibly even anticipating - your proposal (instead
of just getting it jammed into their inbox / mailbox without warning, like 99% of
proposals that people get).
Then, after I get a response (such as “I’m interested”, or, “Send your proposal
to______”), I construct a highly personalized and SIMPLE proposal that caters
directly to my prospect’s wants, desires and values.
Never, ever use a “template” proposal. They’re all complete garbage. Your
proposal is what will “make or break” any given JV deal, and it has to be based
on your current level of rapport, and it has to portray your offer as effectively as possible. The more personal, the better – but you can only be as personal as
your current relationship “allows”. ;D