I was interested in what Mike said about talking with that persons affiliate manager,
they are indeed the 'gate keeper' and if you can develop good rapport with them it
can certainly help you with your JV's.

On the topic of creative subject lines, it would be good to perhaps discuss further the
lines between creative and unprofessional. While a creative subject line will potentially
get you more opens you don't want to take that too far and potentially ruin your chances.