Well, Shawn ... first I would check and see if it's a broadcast to a list of hopeful JV candidates by looking for tell tale subscription compliance at the bottom of the email. If it is a broadcast, and I wasn't properly introduced to said JV Manager or their boss ... previously, I'd ask for a little one on one before moving forwarding, via email, Skype, phone, etc. If it is a personal email, I'd thank the JV Manager for being professional and still insist on a little one on one ... that way you can find out whether this merchant is honestly looking to add true JV partners for ongoing, long term mutual benefit ... or simply trawling for affiliates to promote for them, with little or no intention of actually reciprocating. It's up to you at that point whether you want to participate, or not ... you'll know where you stand with that merchant, and whether they're interested in a true JV relationship ... or simple affiliates to promote for them.

Cheers,

Mike