Quote Originally Posted by Danielle Schaeffer
WOW! I've been thinking the exact same thing lately. Particularly in reference to JV's. I get asked to write all kinds of copy, most recently a "JV Invite Page." I ask the client to show me some samples.

I am shocked. Five samples, and I don't see one real JV offer (where one or more partners contribute to creating a product, and then cross promoting.) I was looking at affiliate invite pages.

Apparently, the new way to recruit affiliates is now to tell them they are your JV partners. Seems unfair to the newbies who go looking for real JV's (because the JV product creation tactical strategy is still one of the most powerful and quick money makers, and they read that somewhere) find nothing but affiliate invite pages.

What happened to 'old shcool'?

-Dani
Don't I know it, Dani ..

What's sad is that a JV 'squeeze' ... a JV invite page meant to present the merchant, the product, the JV offer, what's in it for the partner, what's in it for the customer, registration form to receive JV notifications and track those getting on board, etc., is actually a perfectly legitimate way to attract potential JV Partners. Reciprocal endorsed mailings are a valid form of Joint Venture ... assuming that the merchant (or JV/AP Manager) is actually going to contact each of those JV prospects, personally and individually, and qualify them for potential long term mutual benefit, or not. This is seldom the case ... :P

Most merchants have reduced the JV fueled product launch to nothing more than trawling for affiliates ... recruiting as many warm bodies as they can without even taking the time to get to know them unless they happen to be well known, cherry picking the gems for possible follow up ... and dropping the standard of communication for the rest down to timed broadcasts with no personal interaction. That ... I agree, is NOT the way to pursue a potential JV relationship.

Cheers,

Mike