Hi Shawn,

Other things that I like to see from a JV perspective are:

1. Will the person reciprocate and promote my product back their list (provided that it's a good fit)
2. Lifetime cookies (this is a big one for me)

If I were you and you're approaching the bigger list owners in their niche, why not offer to a "content only" training call for their list, with a CTA at the end to get something free, with a URL that includes an affiliate link for that list owner. That way, you're providing value to them and their list, and have a chance to build yours and the list owner is getting sales from the traffic as well.

Good luck,

Justin