Hey Ian,

First off, much respect to the content you provide on your blog and what not. I know it's helped out lots of people in CPA and affiliate marketing especially.

I am assuming you did a lot of front end testing to establish conversion rates and EPC's for your sales page before going to JVs and Affiliates. It's just like on CPA networks, talk to an aff managers and the majority of the affiliates on the network don't run traffic or don't know how to convert it. It's just a fact.

The first 2 WSO's I launched were just free WSO's to start building my list. But then I made a mistake of having my first paid WSO (a webinar series) at a higher price point. That kind of flopped, I think I had 1 sign up, so what I did was I conducted a free webinar, similar to what you're doing on OV, and posted that as a free WSO.

I had a much better response and converted about 50% on the call, and then about another bunch from testimonials posted about the free webinar.

I've now had a few people contact me about future endeavours which is pretty cool.

The main thing I'm learning is you have to make it really easy and enticing for the JV's to promote. JV sign up pages that explain conversion rates and EPCs on various traffic sources can help a lot. Providing promo material such as cut and paste e-mails, that have been tested, make it all the more worth while. Some guys even give 100% on the front end because they have strong upsells and one time offers. Even if you don't get a purchase on the upsell, you get something almost as valuable, and that's a proven buyer.

As far as writing WSO's, in my experience it's different than writing a normal sales page. It shouldn't be too sensationalist but at the same time people just want that big red easy button to push that throws money out of their computer. They don't want to know that it takes work. Sure, when they get the product they will see the truth of "work", but many won't refund for that reason since you did your part of the deal and delivered well.

But above all and I'm sure everyone here knows this, having a converting offer makes all this much easier. When you can verify that data to someone with a responsive list, they will be far more willing in sending your offer to their hard earned subscribers. You can bypass a lot of back and forth with good verified numbers in place.

sorry I rambled there.....