I've always been one to believe that you should have your 'house in order' ... establish your self and product brand and build a reasonable prospect and customer following, and then reach out to other potential JV partners of comparable clout to co-promote with ... and start putting together your JV network one at a time in this manner. As you and your circle starts to grow and rise up the ranks, it will become easier to attract higher level partners and break into their strategic alliances. Unfortunately, this takes time and you will most often have to be the first leg of a hopeful reciprocal when courting bigger dogs.

Other ways to attract bigger partners ...

1) When a product launch of theirs comes up that you feel your list is a good match with, do your best to do well and stand out. This will usually help you get your foot in the door.

2) Research lower level partners that have obvious access to the higher level partners you seek, and work on building a relationship with them ... first, then ask for an introduction. This also includes affiliate, jv, and project managers working for the big dogs.

3) Attend a live event, but don't make the mistake of pushing your new launch on a big dog as soon as you meet them ... rather simply be sociable and positive without being overbearing.

One problem I see on a regular basis is new product owners being overzealous bringing on as many partners as they can, when they should be slowly qualifying each one ... individually. One strong partner can double your sales, and more ... take the time to know whether or not a JV lead is worth staying in touch with ... and then make sure you do, once they've proven themselves worthy of an ongoing relationship ... and a potential spot in your JV network and/or your inner core JV circle.

If all JV partner recruitment + relationship building means to you is cherry picking names you know, and attaching a number to the rest and using email broadcasts as the only form of communication ... you're leaving a heckuva lot of money on the table.

That's all, Folks ... have a Happy Independence Day, if you're celebrating ... or not!

Mike