I love teaching, and I am starting to do some JVs with webinar swaps.
So rather than just doing an ad swap with another Internet marketer, I do a webinar for his/her list on a topic I am an expert in. He/she introduces me and I make sure the webinar is full of useful information on the topic.
We build a few bonuses/offers at the end of it. Then a few weeks later, he/she does a webinar for my list on a topic they are an expert at.
Or sometimes we just interview each other and ask questions.
Both of us record the sessions to use in future dvds, cds, online downloads, etc. so we are creating a session that can be part of a sold/free product at the same time.
I have been using GoTo Webinar to run and record the webinars.
Works well with what I love to do and provides a lot more value than just an ad swap.