Great post, Rob.

And, of course ... that not only applies to basic affiliates, but JV partners ... those that you not only wish to support your promotion, but actually intend on personally interacting with on a regular basis, even meeting face to face ... when able, brainstorming with, possibly even be involved in some capacity within the launch, not to mention reciprocate with ... your 'core circle' ... your 'strategic alliance' ... your 'JV network'. You work with these folks 24/7/365 ... not just when you're ramping up for a launch. If that's the only time you're contacting them ... I can assure you, you won't be in contact for very long.

Cheers,

Mike