I am just about to wrap up the creation stage of my product. And I was thinking about doing a "mini-launch". Instead of a "bribe with PLR" I was thinking of having an open house where they get free access to the course. I don't plan on giving away all the content... but majority, however my niche is the "website creation" "learn html/design" "wordpress for first timers" and I created a set of templates that are more so dynamic websites, with instruction videos and the whole shebang.
So I will not let anyone download my source files... could this be an alternate approach? That way the visitor sees what they are getting, then they are allowed to sign up on launch day.
Of course it would be by opt in to gain the open house access.