I also am new at the IM side of the business. I have certainly found that you have to be working in an area that you not only love, but that you know a lot about. You can't believe some of the hype that says you can make a ton of money while sitting by your pool drinking martinis. That doesn't work. You have to be the best at what you do, which means putting your personal spin on the material and make it meaningful to people. That is the primary reason why you have to love what you are creating and selling. When you find the right niche, you will know it. Your energy will flow.