Getting worthy JV partners to back your promotion is tough
enough ... making it easy and worthwhile for them to follow
through should be a priority.
We've all heard of the 80/20 rule ... 80% of the results being
generated by 20% of the actions ... in JV marketing,
unfortunately, the ratio seems closer to 95/5.
Here are 5 quick tips you can implement to try and jack up
the numbers in your favor.
1) Request a phone conversation in your JV invitation.
Sounds like a lot of work, doesn't it?
Now consider that each potentially high volume seller can
mean hundreds ... or even thousands, of dollars in sales ...
is a simple phone conversation or two worth it? Of course it is.
With the advent of VoIP (Voice over Internet Protocol)
software like Skype and Gizmo, it's less costly and easier to
connect with partners around the world than ever.
If you already have a relationship with them, it might not be
necessary ... but for all others, getting to know them better
must be made a priority ... so be sure to include an email you
can be reached at, and a phone number with an invite to chat
along with it. If they don't wish to converse on the phone,
follow up via email ... but do your best to build and nurture
a relationship that can last long after the current campaign is
over.
You should also go over important qualifiers like social proof,
conversion percentage, etc. that you may have culled from test
campaigns prior to pre launch.
2) Set everything up for them.
If your affiliate system allows you to set up an account without
triggering a welcome email, set up an account for them ... and
give them the log in details. If not, give them the sign up link,
but tell them you'd be more than happy to do it for them.
Make sure you have everything at hand's reach ... links, ad
copy, banners, and other tools ... you want to make it as easy
as you can for them to participate.
It's also recommended that you provide affiliate log in details
and other important links in every JV follow up mailing to
increase the likelihood that they'll access them.
3) Give them a review copy of the product.
If the JV partner has performed well for you in the past, or you
have enough reason to believe through research or referral that
they have selling potential ... give them a copy of the product
... or set them up with a comp account for the product/service.
Most JV partners will not get involved in a promotion if they
don't have an opportunity to review the product/service, well
in advance of the promotion (one to two weeks prior, at least),
for obvious reasons.
Include access links to digital products or services in your JV
letter, or request their mailing address if the product is physical.
If you can, see if they're willing to give you a testimonial once
they've had a chance to review ... and give their testimonial
a prominent place on your sales page.
4) Run a JV contest that runs commensurate to a fast action
bonus and/or early bird promotion during the first week of launch.
Put together a prize budget based on a specific number of sales
to be reached by the end of the contest, mention the sales
leaders in regular JV mailings ... in addition to possible new
promo tools and positive news regarding the campaign thus far.
Post all follow ups on a JV blog, and provide the link in each
mailing.
5) Offer to co promote.
Even if you feel that gratis comps, commissions, and content
prizes should be enough compensation ... nothing guarantees
JV partner follow through better than a promise to co promote
their offer after your launch period dies down.
Include an offer to set up a co promotion at a later date in
your JV letter ... and make sure you follow through if you want
them to support you with the same intensity in the future.
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Mike Merz is a well known JV Broker, Affiliate Manager, and
owner of http://www.JVNotifyPro.com - The Joint Venture
Marketing community for experienced JV Marketers.
You are free to use this article, as long as the contents ...
and this resource box, remains unchanged.
Re: 5 Tips To Maximizing JV Partner Follow Through
Hey Mike,
These are some excellent tips. You really got down into the nitty gritty. I especially like your points about the phone conversation, making it easy for them, and the offer to co promote. Powerful Stuff!
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