Every launch I've worked on had a salesletter or video that would take 10-30 minutes to work through...

Yet, once the site went live, initial sales came in instantly.

Nobody was even reading the copy.

I've heard other marketers attest to the same fact...

And it should be quite intuative... in the movie industry, the movie trailers and other buzz pre-sell you on seeing the movie. You don't need to read a long review (aka sales pitch) to know you want to see the movie... the teasers already did this.

Recently a friend ran an in-house coaching offer... he mailed once to say the coaching offer would be made on X day and explained why his readers should be interested.

He mailed on the "launch" day and said "if you're in, PayPal me _____ to _____"

Then he mailed a follow up with the same.

From what I'm told... he brought in a quick $10k (ie: sold out and met his goal). Nothing big... but it was a modest sized list, no salespage, no order button. His emails though were getting read and those interested enough jumped on it.