Re: Why Your Email Copy is More Important than Your Sales Copy
Just goes to show you the importance of pre selling your prospects, Desmond.
Reminds me of the time Frank Kern basically slapped a couple of sentences and a payment link on a sales page to prove the power of pre selling and an effective pre launch cycle ... he sold out.
When done right, prospects can be sold before they even hit the sales page.
Of course, Frank also worked very hard on his self and product brand in addition to his Marketing before he was able to pull that off.