Re: What motivates you to promote? Bonus suggestions needed...
Hey Jennifer,
As an affiliate manager and working with a lot of top JV partners the single best thing you can do is make everything as simple as them clicking the send button...
When I work with major marketers on launches, I do absolutely everything I can for them... I create custom emails written in their voice, I set up custom pages for them, I offer unique campaigns specifically for their list...
The bottom line that I've found is if you genuinely bend over backwards for them, they will do the same for you - that's a rule of thumb and we all know there are certain people that don't see it that way or if something comes up, but for the most part that is the single best thing you can give your JV partners...
But if you really want to add incentive for them by adding bonuses I like to stick to tangible products, to me it seems to mean more...
If your top affiliate brings in 25k for you then why not buy them a $2,000 Plasma TV or something ... or a an new computer ... or an mp3 player ...
If you can, find out what they like and get them a "Thank you" prize after launch regardless ... this will build a friendship with your JV partners that most other people don't have