I'm getting ready to do my first big JV launch in the Forex Business. They guy is pretty well connected to the MARKETING people in the business, not just traders (which is the connections I've had).
In any case we are going to give away a grand prize of David Raybould writing a sales letter for you and some autoresponders. David does all of Mike Jones copy for him, including the-cb-code which was #1 on CB for I think 11 weeks, TheAdwordsCode which sold $750,000 in 4 days etc. Good stuff, he typically charges $12,000 for a letter now.
So anyway, I'm probably saying way too much here, but you know. I'm going to OWN that market with in a year. So what we will do is when they win the Sales Page just be like, hey why don't you just pay for the entire launch, not just a sales page? Give them the $12,000 off our retainer, and maybe give them a 10 or 15% discount on our incentive pay.
I figure this will also keep us working with the top names in the field too.
Actually got the idea by seeing that Stomper offered some Ray Edwards copy as JV Prize on a launch.