Yea we all swap templates for our best performers...
Nick - I'd like to meet Jonathon Mizel soon (and maybe will with this next product launch we're doing), but just haven't had the time... I continually pull 60% or greater ... and looking back on that squeeze page I probably could have increased that conversion to over 70% if I had added a testimonial right below the signup form...
The thing with squeeze pages compared to straight to sales copy is this... you have less people seeing your sales copy when you have a squeeze page, but your sales conversion rate is higher -- my theory on this is, if your squeeze page does it job (pre-sells your copy) then you have even more targeted traffic viewing your sales copy and people are eager to see what it is you're "offering" as opposed to landing on your page from a search engine and seeing a "sales" page and clicking off...
There's a huge psychological perspective with a sales page with how you frame your customer on your squeeze page...
But psychology aside, it's all about numbers... our stats for Think Two Products Ahead were a 64% conversion rate on the squeeze page and a 2.6% conversion rate ... we knew that every person that viewed our sales page was worth $7.41 (now that's unheard of)...
On this launch we didn't test without the squeeze page because we've done it in the past... and here is my thought on it if you know you're going to have a decent size launch with a lot of traffic:
Use a squeeze page regardless... I would use it even if it was losing me money on selling my product because you're building a list that you can make money off of in the future. You need to ask yourself how much that list will be worth to you in time to come... think of that squeeze page as a loss-leader opposed to "killing your sales"...
With that said, I would yank a squeeze page if I couldn't get it pulling better than 50% (take my template and model it and I'm sure you will get close to 50%)...
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