Re: What I have learned managing $1,046,000 in launches this year
Thanks everyone for the feedback and positive response to this thread. I'm thrilled to see that so many people have taken value from it.
I had actually never planned to create my own content again in my life. I've been having a great time doing launch management for people and strategic marketing consulting. I'm really excited about the upcoming Jeff Walker Product Launch Manager program, which I will be attending. It's been a lot of fun, and I feel like I'm actually helping other people to live their own dreams while also making a nice living for myself as well, so it's been very rewarding.
In any event, the response I have gotten to this particular post has gotten me thinking, and I think that there is a great need for a course that shows people how to really maximize the value they get from affiliates and JV partners. The difference between a $100,000 launch and a $1,000,000 one really can be in the way you interact with and treat your affiliates and JV partners.
I'm up to just over $2million now in launches, and I really think that 70%+ of that can be traced back to how easy I make things for affiliates and JVs. The other unique thing I've created is a "perpetual launch" model, which will be being tested out by Susan Lassiter (real estate) and Jullian Foxx (pick up artist) in the coming months. I think that is something can will be a game changer, and I'm really excited about it.
In any case, I'm going to get working on a course because I think it will be of huge value to those that buy it. It might take awhile for me to get it because I already have 5 launches on my calender for clients this year, plus 4 other clients who are not doing launches but I manage their owngoing marketing efforts. October, January and Febuary are the months I've always found to be the best for launches in the niche's I've been active in, and so I would assume IM is the same. It's doubtful I can have something Id be proud of finished by October, so most likely January or Febuary.