You got it Bob..like I said every thing you can do to make it easier for your JV's is money in the bank for you. JV's are human, they want to make easy money too. So, you put together a good product, then you put out a good launch sequence and a high converting sales letter so that they are not wasting their own resourse by sending people to your offer.

You then make life even easier for them by doing everything for them. You hire a high end copy writer to write all of the autoresponders for them, you get PPC together for them, banners bleh bleh bleh bleh..this is how I always work and my clients make out like bandits for it.