Brandon is absolutely correct

Sell to your affiliates/JVs first and do all the grunt work for them.

My coming launch we are doing it slightly differently which will work well but costs us 20% of gross.

We provided the product with some major upgrades to make it extra special, a new Top sales page, Fantasos, Banners, Membership Card and a promo e-mail series that they can use to their list.

Since we are targeting JVs who will be doing e-mail promotions we did not create the additional material.

Now the difference on our launch is that we are using a JV Broker who after testing our site, sales process, affiliate process, payment process etc. will then sell the launch to their JV partners.

Managing Affiliates/JVs is a task so provide everything including a dedicated site+forum and/or hire an Affiliate/JV Manager and/or use a JV Broker.

In our case, I am more than happy to incur the 20% cost.

To everyone's success.

Regards
Mark