Please correct me if I'm wrong...

I have been approached many times with some variation of the following....

I'll write a series of email messages to use for promotions. I will need you to either set a lower price point, or add a high perceived value bonus/bribe.

Now, you send out the email to your list and pay me x-% of the profits generated.

Okay, that's the offer i usually receive, and i always reject this offer.

Here is my reasoning from a list owner perspective.

[1] I write my own emails to my list and it really isn't something i can farm out. I know my list and the flow that they respond best to.

[2] How on earth would it benefit me to lower my price point (a.k.a. special sale) and then give you x-% commission per sale. My sales volume isn't going to hit any significant high level because as a list owner it is a part of my basic routine to offer 'sales' from time to time.

[3] same argument with adding some special bonus. It makes no since to me to have someone else write a few promo emails that are forcing me to lower price point and/or add more content to my existing product just to try to recover/convert people on my list that I have previously lost or have not yet sold. Again, as a list owner these are things that are already built into my core setup.

It's simple to see whats in it for you, but what's really in it for me?

The only possible benefit for the list owner that I can see here is if he has a product that is dead that he wants to revive.... and even then, why pay someone to write the email promos for it? the emails are the easiest part of the entire sales process.

Again, I understand that I may have missed your point and possibly not understanding the service that you provide, and I would absolutely welcome your reply to set me straight on this topic and show me how this can truly benefit me as the list owner.