1st launch advise

[mrugank]

Hello I am relatively new to this field of IM but i have considerable knowledge to do a product launch. However I have only one ebook ready. I have no list. So would it be wise to keep the price of the book as low as $9 and ask the jv patners to keep the entire amount so that if anybody buys, i can be happy with the list. Or by doing so I can keep some money to myself? I know many would advice a take away or give away and i dont mind doing that but i Think i wont get a good consumer list by doing soo ..... and the other affiliates wouldnt quiet help me in doing soo...

I dont know friends, I am Confused and the above were my thoughts.

U friends can correct me if I am wrong

Kindly ADvice

[citrus]

If you do have a price that low, then you should always offer 100% commissions. If you go any lower, it won't seem worthwhile for people to promote. Then you can say on your salespage that "you can make your investment back with a single sale!" or something similar. Sure you'll be losing out on cash, but your list should grow pretty big.

You would get a much bigger list by getting a few partners and selling it to their lists in addition to whatever marketing efforts you put in rather than giveaways. A typical giveaway, depending on how high your gift is listed, will get you 50-500 subscribers (roughly). Having a viral campaign where everybody gets to earn 100% commissions will result in more than that.

Good luck,
Curtis

[Todd Lamb]

You may have difficulty attracting jv partners at that price. Your best bet imho is to make it a free giveaway all the way around. Create a JV only page offering a look at your book so JV's can decide if it is worth giving it away to their list.

Keep this in mind. A customer list is a highly coveted asset and people will not provide access to their customers lightly. There must be serious value in that which you offer.

todd

[mrugank]

thank you guys. Thank You all for lending your valuable advices all the time. God Bless you guys

[alanmag9]

I highly discourage trying to find JV's at payouts of $9. Having this low of a price does a few things. First of all, what JV wants to spoil their email list by sending them a product for $9? This could tarnish their name and credibility, therefore disabling future sales. Secondly, you run the risk of leaving money on the table while giving your product a "cheap" image. Have you ever heard about the test that marketers ran a few years back in grocery stores? They put two tooth brushes side by side on the shelf, and priced one at a higher price, and one at a lower price. They found that more people chose the higher priced tooth brush instead of the cheaper one. The catch? They were the exact same product, just placed in diefferent packages!

The point I am making is that raising the price adds value. It doesn't necessarily turn customers away. I would raise the $9 to at least $20-30, making it worth while for your JV's, and also adding immediate value to your product. You may be able to also put some money into your own pocket by doing this.

All the best,
Alan

[citrus]

Hi guys,

I would actually have to kind of disagree with what Todd and Alan have to say about the price point. A low cost product, such as $5-$10, does not automatically make the product crap. You should judge a product by its content, not its price. Price really has nothing to do with it. I've bought some products for as low as $1 and have found treasures in them. I've bought some $77-$97 ebooks and hated them.

The only way you'll tarnish your JV's names and credibility is if you give them a crap product to promote and they promote it without first reviewing your product. If they're smart, they'll review your product before promoting it to their lists.

What you need to do is over deliver. This is your first product, correct? Don't you want to make a name for yourself? Have a killer salesletter. Knock'em dead with bullet points and then smack'em with a ridiculously low price which only an idiot would refuse. Then, your 100% commissions for affiliates will seal the deal. Who in their right mind wouldn't buy a killer product at $5-$10 AND get all the cash from sales they refer? Also, by keeping the price low, many customers will impulse buy it...as in, they will order without a second thought. A higher priced product will create a lot of doubt in a customer's mind.

I'm sure you want to make some cash with this, right? So don't give it away. What incentive would potential JV partners have if your entire product is free? You would need a killer high-priced high-converting OTO and even then, who would want to promote a free offer for an unknown marketer (no offense)?

If you price it right, your list size will swell with barely any effort from you and your long-term profits will skyrocket.

Good luck,
Curtis

[mrugank]

I am very thankful to you my friend Curtis. You just BOOSTED my confidence. THANK YOU. I would just concentrate now on improving the product a little more. You guys are REAL HELP REAL DEAL. GOD BLESS YOU.

TAKE CARE. I will be back with good news ...

[Todd Lamb]

Don't get me wrong...not so much about the price as it is about the value. If it is a truly amazing product then you will do well regardless of the price...it just has to be of significant value to a potential JV's customers.

tl

[mrugank]

Guys,

Theres no point of getting anybody wrong. This is what I feel is real learning experience. All the knowledge that you all have shared, all the experiences are welcome. Todd thank you once again.

All the best

[Mike Merz]

I agree with Curtis on all counts ... the only spot my opinion differs and leans more toward Alan and Todd is attracting JV partners with that low a price point.

Successful list owners work very hard to qualify their central lists at higher price points ... it takes time, and hard work ... to build, ongoing, the level of rapport. I doubt ... unless it's the front end of a continuity program, there is an upsell built in, or it's part of a much larger list building JV ... that they will waste their time as a JV partner for a $9 product launch (unless you are part of their innermost circle).

It's simply not worth the ROI per subscriber, IMHO ... it would have to have such an incredible hook or perceived value that it converts at over 10%, paying 75 - 100% commissions ... to be near worth the while.

Best,

Mike