I would actually have to kind of disagree with what Todd and Alan have to say about the price point. A low cost product, such as $5-$10, does not automatically make the product crap. You should judge a product by its content, not its price. Price really has nothing to do with it. I've bought some products for as low as $1 and have found treasures in them. I've bought some $77-$97 ebooks and hated them.
The only way you'll tarnish your JV's names and credibility is if you give them a crap product to promote and they promote it without first reviewing your product. If they're smart, they'll review your product before promoting it to their lists.
What you need to do is over deliver. This is your first product, correct? Don't you want to make a name for yourself? Have a killer salesletter. Knock'em dead with bullet points and then smack'em with a ridiculously low price which only an idiot would refuse. Then, your 100% commissions for affiliates will seal the deal. Who in their right mind wouldn't buy a killer product at $5-$10 AND get all the cash from sales they refer? Also, by keeping the price low, many customers will impulse buy it...as in, they will order without a second thought. A higher priced product will create a lot of doubt in a customer's mind.
I'm sure you want to make some cash with this, right? So don't give it away. What incentive would potential JV partners have if your entire product is free? You would need a killer high-priced high-converting OTO and even then, who would want to promote a free offer for an unknown marketer (no offense)?
If you price it right, your list size will swell with barely any effort from you and your long-term profits will skyrocket.
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