Hey Sam,

Just wanted to add a quick thought here.

Instead of thinking about it as "pre-launch hype" I like to think about
it as Pre-Launch Value. Think about how much value you can put
out during the pre-launch stage, whether that be PDF's, content-
packed videos, etc...

The pre-launch stage can last anywhere from a week to a month.
There's really no set timeframe.

But keep in mind that we're living in what Rich Schefren refers to
as the Attention Age. If you want to garner that attetion, you've
got to provide mind-blowing content. If you're not providing value,
then you've already lost the game.

However, on the flip side, if you truly focus on providing tremendous
value, you'll be surprised at just how much opportunity comes your
way.

Hope this helps!

- Kim