If you really want a BIG buzz in your product launch, then you have two chances if this is your first launch.

1) PPC (in terms of thousands)
2) JV with Gurus

But for a newbie getting JV with gurus is nearly an tuff one. But an appealing offer can get some gurus to accept you JV invite.

Remember you are in a JV forum so you can get some good JV partners in this forum.