Mike is certainly right about the success Dave is having with Video. When we head to starbucks he regales me with his latest conquest about how his opt-ins have improved using video. It is a simply amazing tool.

The bottom line I believe is that it brings the customer that much closer to the real person. Particularly if your customers feel like they can connect with you as a result.

In my release I am going to take it one step further and give all access, direct connection and monitor the results. I get that defeats some of the time leveraging but I am going to use the following strategy:

Video in pre-launch with a good opt in offer, then video with sales page, then one on one contact with my customers for this product to basically learn the most popular videos to focus on.

I have seen this model work wonders in a CPA coaching group where the video made the sale, the personal contact solidified the continued or recurring membership, then the customers became comfortable enough to rely on the videos because they had determined what the content of the member videos would be.

Todd