IMHO, everyone that intends on using JV Marketing to grow their business needs to make creating new JV relationships a regular part of their day to day operations. And the best way to attract them is give of yourself, first ... give in the way of informational content, helpul advice, and by supporting those you wish to have supporting you when your launch comes around. The more qualified and credible you present yourself as, the more likely you'll win admiration and support ... always make sure your house is in order before inviting others in.
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