Launch dates and marking your territory

[Pushy Hamper]

You are definitely the exception to the rule.

Thanks Chris, I'll take that as a compliment! :P

Thousands of other marketers have already done countless promotions every day of the week and they will tell you 99 times out of 100, that promoting stuff at the weekend sucks.

I'll certainly trust you on that, you and your other partners are far more experienced in the online market than myself.

But to flip the coin, in the offline world...

One of my previous jobs was telesales (yuck) and the weekend was our best time for sales as most people go shopping on the weekend and are in more of a buying-mood. I suppose it depends on the product and the approach.