Thanks Mike.

Obviously I'm unfamiliar with the space of online JV and am not in any position to begin seriously trying to get to the level of many people here. This is more of a "hmmm...what if?" exercise and I appreciate the feedback and response.

Correct in that I'm not referring to info products and I hear you on the commissions related to the list building.

Maybe it's just me but I see the infoproduct space as highly commoditized and it's hard to distinguish value from one product to the other. It seems very "me too, me too" with a heavy focus on who can give the best bonuses. No doubt buyer psychology is a huge lever here and I'm in total agreement with the strategy.

I'll keep on learning.