I think we all got a backseat ride from PPC Classroom as a great example of how to build some HUGE buzz.
These guys have really done a killer job of launching a product in the middle of the worst time anybody could think of.
Everybody else is having trouble getting sales as compared to last year this time. But even with the server and database problems they still did great.
I'm going to spend some time reviewing everything they did and see what I can do to build some buzz for my next project.
Harris told me a few weeks ago that he could almost predict the size of a launch by the amount of buzz that was around it.
Watching this launch will have me rethinking how to build the buzz.
Thanks
Charles