1) I think that first off you answer their inquiry and ask them a few questions about what they have accomplished. Perhaps it's a newbie but is excited about your product and willing to do what-ever it takes. Would you say no to that person? It's your call.
Obviously you want to connect with partners that are complimentary to what you are offering.
2) Do a background search on the persons name. All kinds of stuff may surface such as their awesome blog or website....or contrary.
3) In terms of if they are any good at promoting..... Your copy plays the major role in terms of conversion if all else is a good fit and they give it some exposure.
4) In terms of how well they did in the past - ask them about their list: how big, is it active, what have you approached them with before, how often do you send a launch, where and how do they advertise etc. But, sometimes it's not always how big of a list as small lists can be full of "followers" and very active, while a large list even though large, gets dismal results.
5) In the end, sure, it will make a difference to you if the partner is a deadbeat or not. But really, in the game of life, is there ever a guarantee?
At the end of the day, you're building relationships long term. If they're not great today, maybe they'll be great tomorrow because you've helped guide them in an area or two that they didn't consider. If you don't see them take action on your recommendations that you know gets results, don't spend anymore time on them. If they have a big active list, it's complimentary and they take action, you'll build that relationship faster.
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