Which is why you should take the time to choose which JV relationships you'd like to pursue, as opposed to trying to grab every partner you can get your hands on.
It's quality over quantity ... all the way.
In your qualification process ... seek credibility. Ask them how they've done, sales wise, during past promotions. Ask for names ... and follow up. Ask for referrals ... and follow up. Search their name and past products in the major search engines ... are there Google ads taken out for their names and products? Are there many entries? Do they appear on archived JV Blogs in the Top 10, 25, etc.?
If you're not going to bother doing all that, you chance getting a lot of folks on board ... but only a handful may actually promote, which is why you have to weed through the tire kickers and fake it till you make it Marketers (that have not made it, obviously) promotion after promotion ... till you build a group of productive partners that are worth having JV relationships with ... this will not happen overnight, but is well worth it in the long run.
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