Are you ready...its your team!
You see one person can probably pull off a $50,000 to $200,000 launch all by themselves by the second or third time they do it if they are careful about tracking what they do, figure out what works, and what doesnt.
When you get into doing high six and seven figure launches though (I'm up to $1.7million so far just in launches for clients this year, and have been able to create an extra $4.3 million in value outside of the launches) is your team. You simply can't do it on your own.
When you do a big JV launch (or even a big internal launch) the critical members of your team include
Your Launch Manager
Your Copywriter
Your JV Manager
Technical person
Customer Support
YOU (The product god)
Some of these functions can be combined, for example your launch manager might also serve as your JV manager and your copywriter...but it's actually ideal if you can have everything seperate and each person can focus 100% on their end of the project.
If you put together a really good team for your launch your going to be very happy that you did it.
Brandon