It seems that all the product launches I see involve a front end product then upsells in the sales funnel and then possible backend products.

I'm currently working on a non-IM launch and I have a front end product almost complete but I'm wondering if I should do upsells or backend products. I almost feel like only having a front end product isnt enough to attract affiliates anymore because so many launches tout "Make up to $X00 per sale"

So I just wanted to see what some other opinions are on how to handle upsells for a launch.

Thanks