Do you say "I" or "we" when talking about your company

[Rob Toth]

When you reference your company/operations... do you say I or we?

Most in this forum likely aren't working from large offices with a staff of 30. Neither am I. So how do you refer to your company?

I tend to automatically go with "we" in just about every discussion... back when I was clueless/new I forced myself to do this at times so that I'd sound "bigger".

Sure. There is that.

But, these days, it's not about wanted to seem "big" ... it's not about trying to have people think that I'm sitting in a high rise, in an office where my desk alone is worth $40,000 with staff buzzing around at my call...

No, these days I tend to automatically go with "we" because I envision every part of the business as a group or team effort.

I mean, I have numerous sub-contractors/freelancers I turn to on a weekly basis, I have virtual assistants (FT and PT), I have my peers/mastermind group I run things by, I have various joint ventured partners etc etc .. but even without all that, if I was getting started again knowing what I know now, I'd still treat every step as a potential team effort.

Which expert can I bring in for this step? What can I outsource in this step? How can I leverage someone else's time to move through this cheaper and quicker? Who can I bring in for input/critique? What company or individual can I setup a creative JV with to make this go more smoothly and as a win-win?

And because of THAT new mindset, it's never just me or I...

[Garland Coulson]

Hi Rob,

Like you, I have an outsourced team that includes a programmer, support team, and an affiliate income manager.

Back when I used to work with large companies, I might have used "we" to sound bigger, but now I usually use I since I work with other entrepreneurs.

Much more fun that working with big companies with all the bureaucracy!

[smplylvn]

This is great info. Being a newbie and working on creating content I was just wondering this the other day. I was writing a bio about myself and could not figure out how to tackle this. I went with "we" but really it is just my wife and me so maybe on that particular bio I will go back and change it up.

Thanks for the post!

[Linda Brown]

Thanks for such information, cause actually i also have such dilema currently.
At this moment, i prefer to use "we".

[Russell Lowrey]

I like to use "I" it is more personal and genuine.

When you you use "we" it is less personal and might seem like It would take more
than one person to make decisions.

[Brittany Lynch]

I ALWAYS use "we" whenever I'm talking about my company or anyone that I partner or work with (regardless if its my idea or my..whatever). I think its one of the reasons why people enjoy working with me, it makes the other person feel personally involved in the project and this in turns increases the liklihood that they will want the product or whatever it is I am working on to succeed. It aligns you with them. This is just what I have found. I also found that when I worked at Google even though I was the youngest person in the office whenever I used the word 'we' it made me seem like a team player and as a result was brought into the inner circle of the office, made friends faster, developed better connections. Its a bit hard to explain but I always use we.

[Jeffrey Dean]

this isn't something set in stone ie you have to use "we" or "I"

The choice all depends on your final goal.

I would recommend "we" but then actually have "we" - which you do with all the outsourced labor you have.

Its part of a mindset like Brittany was alluding to. It helps you internalize that you are going to be growing as a company.

I know that when I advise people in raising money for their small to medium sized business, how you position yourself makes all the difference in actually getting the money.

[J Dowden]

Hi

It matters not whether you are a one-man/woman company director or part of a large organisation - a company is made up of three parts: the company (a separate entity in its own right), the shareholder(s) and director(s).

"We" would be appropriate when referring to the company.

However, if you are referring to specific actions that you, as director/employee/shareholder, have taken, then "I" would be perfectly appropriate.

If you are self-employed and a sole trader, then "I" would be the correct term to use.

But, as will most things, there are "grey" areas when one or other term would be perfectly suitable.

Jamie

[thinkbig]

Another thing to consider here is branding. You want to promote a consistent image so people get to know you or your company. If you want to be a household name personally, go with "I" and put your name on everything you do. If you prefer a company name, go with that and use "we"

-Brett

[A Afaneh]

i know it is an old thread but i have to say I agree with Brett

you should consider branding.