I would also like to add here that the better is your product, the more is the probability someone would want to promote it for you!

So create a product in an area which you feel competent in and are comfortable talking about!

Adding some stats on conversions along with your offer actually increases the percieved value, but please don't make this up.

Also have a special deal if possible exclusively for the people on your Partner's list.

Hope this helps

-Lakshay