I got a hell'uv a lot from reading Mark Joyner's Mind Control Marketing.

He recently released it in digital form and you can pick it up at Simpleology.com
I would recommend getting at least the first upsell. It has a few hours of videos and by going through those you'll have the concepts drilled into your head.

It's not the words so much as the psychology behind what you are saying.

Dwain Berlin