My favorite method for finding JV partners is to search for people who run forums, just like this one except dedicated to the niche I'm targeting. The great thing about forums is that people don't tend to register on forums just to look around, they are there to discuss something they are passionate about so it makes them an easier sale . Finding forums with potential JV partners is actually very easy, for example lets say I wanted to find people who own forums in the dog training niche. I would go to google and search for this:
As you can see from the search results, things brings back a list of forums that mentioned "dog training"and are hosted on the forum software vulletin which has a built in "newsletter" feature. The first result is for http://forums.ukcdogs.com/ which has over 33,000 members so right there you have your first potential JV partner. The next forum is http://www.puppy-stuff.com/puppy-talk/index.php which has over 5,000 members and then the rest of the results don't seem to be about our niche so we'll ignore those.
Now we can move on to the 2nd search string which search for phpBB forums about doing training:
As you can see from the search this one has more results because phpBB is free while vbulletin costs money. Again you just go through the search results and look for dog and dog training related forums, in this search term the first one that comes up is http://www.seefido.com/dog-discussion-forum/index.php which has 8,000+ registered members.
So without even going beyond the first page you've already found 3 potential JV partners and 46,000+ potential customers and subscribers, all you have to do now is replace "dog training" with the niche your after. Obviously the next step is to approach the owner/admin of the forum and pitch your JV offer but remember to stick to the rules.
1. Don't ask them to promote your product right off the bat, register at their forum first and make helpful posts and if possible help out the admin. A lot of times you'll see them test out something like adsense or banner ads but they make simple mistakes like not blending in the color scheme or putting them in positions where the ads would have a low click through rate. Just sending them a simple PM saying "hey why don't you try this" etc can quickly put you in the owner/admin's good graces.
2. After about 3-6 months then you can approach them and introduce them to your product, if it all possible actually get them involved by doing an audio interview. Frank Kern likes to call this "guilt by association" and IMO it's the best way to garauntee you'll get a JV partner. Remember that JV partnerships are all about relationships.
3. Make sure there is zero risk for them, process the payments through clickbank so they know thier payments are garaunteed.
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