Hi David

1) How important is a "Launch"?

Simple if you don't have the buzz and people can't get into your site then you don't have launch you just have a open affiliate program.

Look the movies that are comming out next month or any month they start dropping hints and tease you for months before you ever get the chance to see it. It is that important


2) What's your favorite personal rule for successful JV product launches?

Super simple have relationships with people


3) When do you start your marketing / JV process - what lead time do you plan?

As much time as you can, they all have there own projects to do so you have to understant that.


4) just go back to number 2

Thanks
Charles