Advice on Possible Product Release

[Mark Gray]

Hello to you all ;D

I have been looking into affiliate marketing for some time and
am actively promoting at least 2 products right here at JV.

Whilst thinking about how to promote these and other ideas
i suddenly relaised i have a product which i could in theory sell
to the public.

I then thought, maybe not, as its quite specialised, but hey
isnt everything to a certain extent.
I then thought "ask the guys at jv, they will know if its a goer or
not" so here i am.

The Product would be for Steinbergs Pro Audio Production software
called "Cubase 4". I have been using this software for years and
have been giving away free videos on all aspects of the
program as well as other pro audio stuff, like mixing, mastering,
synthesis etc.

What i need to know is this, do you think i could sell this as a viable
product? I have litterally hours and hours (over 10 just to start with)
and i could easily write pdfs explaining the videos, other methods etc.

When searching for "Cubase Video Tutorials" through google there are
around 180,000 searches. There are probaly half a dozen pro made
video tutorials on the market, but none that specialise in "Dance Music"
production which is where the actual "create a complete Cubase track"
section of my videos would target.

At the moment, with hardly ant self promotion (just a few dance music forums)
i get about 100gb of traffic on my site in any month for the videos
already availiable.

So as you can see there is a market for it ( i think so anyway) so
guys, all you seasoned pros, do you think there is a market for it?

I constantly get great comments from the people who
download them, especially regarding the way the videos are made
(my humour etc).

thanks for any tips and advice.

regards

Mark

[affiliaterockstarx]

Hi Mark,

I use to record with Cubase before moving to Pro Tools.

I have purchased video tutorials in the past so
there definitely is a market for it.

According to Nichebot there is not a very high number
of daily searches for "Cubase Video Tutorials."

Where did you get your search criteria from?

Sometimes keyword tools can be inaccurate.

If it really is receiving that many searches I would
say go for it.

You may also want to consider creating an affiliate
program and try to get some of your competition to
become your JV partners if they have targeted email
lists.

You can create either a physical product or a digital
download.



Craig

[David Meade]

Hi Mark, Craig,

I think that was meant to say 180,000 search engine results, not 180,000 searches.

It looks like it would be relatively easy to get ranked for that keyword.

I only glanced at the serps but I noticed there is no adwords ads appearing. Guess that would suggest no one else is selling similar tutorials. That normally means there's no market for it but not always.

I think getting access to some of your competitions lists is a great idea. You can build your own and may monetize that list at some point (if not in the beginning). It's definitely worth a shot as you already have videos created.

Dave

[charleskirkland]

Mark

Sometimes you can have a very small market that is under the scope of most people that can be a CASH COW.

But the real question is how do you get to them?

One way is to partner with the software makers and let them push your product for a cut. Even if you have them 100% in exchange for the email you would still be able to backend them with more products and even more money.

Or you could make the same offer to other people who have video products like yours.


Thanks
Charles

[Mark Gray]

Hi Guys,

Thanks for the reply`s, they are much appreciated. Just a few points i would like to discuss.

Craig

I was thinking of creating an affiliate program and you have intrigued me by
mentioning "try to get some of your competition to
become your JV partners if they have targeted email
lists"

Are you saying going straight to people like "http://www.askvideo.com/" (these would be in direct competition)
and and asking them to become partners? Sorry i dont quite understand this as surely they would definately refuse.

And sorry i meant to 180,000 search results although most of these are sites with video tutorials for cubase streaming on the site.

Dave

If you search for Cubase Video Tutorials there is 1 Adwords but thats for Berklee college so there is nothing there, your correct but its not just video tutorials for Cubase i would be doing.

The videos are primarily on Cubase, yes, BUT within those videos i show people how to use things like :

Soundcard set-up
Midi Controllers
Template Set-up
Basic/Intermediate/Advanced Drum Programming (using Native Instruments Battery)
Sice Chaining with Waves C1 Compressor

Programming Access Virus TI Synth

Using Other Multiple Vsts (Rob Papen Stuff, Native Instruments, UAD - to name a few)

I also do something that no-one else does, i create a complete track from start to finish.


I think Charles is right in saying there may be a cash cow in a very small market BUT i have to reach these people, i might contact Steinberg and see if they would be willing to push the Videos.

Charles

When you mention give them 100% for the list, do you mean i should actually ask Steinberg to give me their email list for customers and i will give them all the money made from the videos?

thanks for your help guys, its very much appreciated.

Mark

[Mark Gray]

Sorry guys,

if you want a preview of the sort of stuff i do then they can be found here.

http://www.soundmagus.co.uk/video/index.html

I will "jazz" videos up with contents etc for the main product but for the time being
these are the ones that get downloaded at about 100gb per month.

thanks

Mark

[Mark Gray]

Guys,

I just had another idea.

DO you think it would work to have a basket on the site (that site is changing btw)
and offer individual video downloads for say £1.50 but have the full dvd for £10, do u think more people would download them then?

Mark

[Adeel Chowdhry]

I just had an idea for you Mark.........

You could take your training videos to people or institutions that actually use Cubase.

I am sure there are many, since they used to sell A LOT on eBay a year or two ago...(that's another place you can sell them for 4.97-9.97).

So..

Contact the institutions that you know/think use these products. You'll have to figure out a way to find them but you can strike a deal with them through negotiations which includes future updates for them and support etc.

Good idea in my opinion

Adeel

[David Meade]

Hi Mark,

100gb sounds like a good few downloads. I just downloaded a 15mb file to have a look at the video and I think they look and sound great.

Your competition/partners are going to want to know what's in it for them. They shouldn't just refuse you. So think about how they will benefit from promoting your product, and how your product will compliment what they're already selling. If you approach your competition with the 'what's in it for me' mindset I think you will get a better result.

I think it's definitely worth contacting potential parnters/competitors as you already seem to be getting positive feedback from the market and people are actually downloading your tutorials. That should help when talking and convincing them to promote your product.

You might find yourself bursting with ideas, I already have some buzzing around my head but just make sure you do something about it with those ideas. Dip your toes and test the waters.

Hope that helps,

Dave

[affiliaterockstarx]

Hi,

I think Charles has a great idea.

I would look into that.

As far as the affiliate program...

If you create an affiliate program that
pays your affiliates 75% of all sales it is
a good incentive to promote your videos.

It goes on in the IM niche all the time.

You have quite a few good ideas to work with.

Why not try them all...

The key is to take action.

Make a list of things to do and then
check them off as you go.


Craig