I have to agree with Charles - your list is going to be one of your most important assets.

Over a year or so ago I launched a simple site and gave 100% (on a $97 sale) to JV partners
and it was paid instantly through paypal.

I actually got more partners than expected to promote and it really helped increase my list
size fast.

Before I launched though I made sure I had an upsell (so that I could generate some income)
and the site was a free-to-join with a OTO.

That way, all the visitors signing up were joining my list, whether they bought the OTO or not,
but the partners were happy because they were getting a good payout.

To add even more for the partners I also added a cash contest, so in a way partners had the chance
to make more than 100% ... i.e. the full sale price and also potential contest winnings.

This resulted in partners pushing a LOT harder.

Even though I didn't generate as much hard cash in that launch as I could have, I did build
my list quite significantly (and also using the BFM script, every one of those members became
an affiliate - meaning they could bring in even more members)

You just have to decide what you really want to achieve from the Launch - as Charles said ...
money, list, or branding?

Richard