I agree with sharulnazeri above that relationships are key.

But obviously we've all got to start somewhere :-)

I think a lot of the time it depends on how you've got your backend structured as well.

For example, if you gave 100% on the front end for a low ticket item, that may be enough for some partners.

But if you are giving 100% you are likely (or at least should) have some way of monetizing the back end.

If you could give prospective partners (particularly " the big guns") a share of sales across the board, that may be more attractive to them - particularly if you have a series of products that they would get credit for.

One example is Ewen Chia - on a number of his sites, he'll give out 75% (through CB) not only on the front end, but also on the OTO, and even on other "recommended products" on the download page.

e.g. $27+$67+$47 products

At 75% that would $105.50 in potential commissions.

To me, that's much more attractive than getting 100% of the $27 front end.

I guess it depends on your model, but even if you give 100% of the front end to the general affiliates, it may be worth "sweetening the pot" a little more just to get some bigger partners on board.

Hope this all makes sense :-)

Richard