Not everyone decides to hire professionals to write their sales pages. Some actually enjoy doing their own copywriting. If you do create your own sales pages, consider these 3 simple tips that consistently increase conversions:

* Write to your target audience. No one product can appeal to everyone. So decide on your ideal audience, and write to those people. Yes, clicks may go down. But conversions will go through the roof.

* Focus on BENEFITS, not features. No wants an exhaustive list of everything your product does. They want a concise list of the most important ways it will change their life. Time savings, increased profits, reducing risk are all examples of BENEFITS.

* Please proofread! May seem silly, but nothing turns some people off more than poor spelling and grammar. Regardless of the style of your copy, correct spelling adds to your authority and professionalism.