Willie,

Excellent post. I especially enjoyed the part about discovering the secret/hidden
benefits that distinguish my product from every thing else that is out there.

I do have one question for you to answer, if you could. Have you noticed any
tips, hints, suggestions, about discovering these hidden benefits and making
them come to the forefront of what you are selling?

If so, or if anyone else on the forum has some ideas, I would love to get some
feedback.

Thanks,

George