Really great article Willy,

Thanks for sharing. This whole thread is really useful if you are planning a major product launch.

some key points I want to emphasize:

a, It takes the same effort to sell something for $27 or sell it for $97. If the customer wants it, they will buy it! This is the bottom line, if you product is good, they will buy it for higher price (and you attract more JVs that way)

b, There are soo much hype out there, it is crazy. now you "make money without even pushing a button", I am sure people got educated and not falling for these any more, thats why the best approach if you are honest and develop a honest product help people to learn, grow and make money the way big marketers do (the ones started 10y ago and making 100M+ a year)

Warm Regards,

Georgina