Great stuff Willie,

I too really think emphasizing the unique selling proposal is becoming more and more important (definitely in IM).

So many people seem to be selling the same junk. They are vague, hyped up, and unrealistic.

That's why I really tried to make my course different. It is about how to grow an IM business. No push button software really exists (to the extent in which it is advertised) and I think people are starting to realize that.