Ok, so there are lots of stumbling blocks and hurdles to get over to get people to help you with your launch. Yes without the guys n girls with big lists launches would be very much less successful. Remember though that although you should always be thinking 'what's in it for them', the whole IM 'system' revolves around helping each other. It's almost a certainty that 99% of all currently successful marketers got there with the help of other and in turn they need to help the next generation. Truth is that if the top marketers simply helped themselves they would become a dying breed. They need the smaller people creating hundreds/thousands of make money products to show that the market really can make money for lots of people. This is the dream that keeps this market alive. This is what pulls in more new people (their customers) that make them rich.