Ad swaps are one of the easiest and fastest ways to build a list that I've found. They involve swapping broadcast emails with your JV partner to promote each of your squeeze pages to build your lists. This is the fastest way I have personally used to build my list and my list size has tripled in the past few months because of this underground method.
Here are some things to take note of when doing ad swaps:
1. Create your own sample promo emails and have them ready for your ad swaps. When you create your own promo emails for your squeeze page, you make it easier for your partner to just copy and paste your email into their autoresponder. Also, if you have tested certain subject lines before, you can get the best response for your ad swaps by using them in your sample emails.
2. Keep the JV email short and to the point. People are busy and don't have time to read a long email about a JV with someone they don't know - yet.
3. Provide proof of your list size and if possible, number of clickthroughs from your recent email broadcasts to give your ad swap partner an idea of how much traffic he will receive.
4. If your ad swap was successful, do another ad swap in a few months time. This time, send to your new leads that you have acquired since the last swap. Your partner can do the same. Do this every few months to help each other grow your lists using this co-op arrangement.
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